(Cross-posted from the W&M Creative Services Blog) In previous years our office had helped collect photos for the Commencement ceremony opening slideshow. With the doors opening at 9:30 am, this slideshow repeated for a couple of hours, followed by a video of the graduates making their traditional walk across campus as they prepared to enter
Over the last few months I’ve been asked by various offices and organizations on campus to give presentations on social media and how they can use it to market themselves to their many campus audiences. It’s been a fantastic opportunity to meet with many new folks on campus and “spread the word” about how social
In my previous post I talked about W&M’s Social Stream(a combination of the latest posts from the College’s official social media channels and a social media directory for all College-related organizations) and how it has evolved since it’s creation two years ago. While writing the code for this, (and truly satisfying my organizing obsession by
This month W&M Creative services launched a revamp of the Social Stream site. The site is a combination of a “what’s going on now” snapshot of all our official social media accounts’ activity (the “Official” section) and a social media directory for all of the College administrative and academic offices (“Official-ish“) and all the student
Last month I gave a presentation to William & Mary’s Social Media User’s Group on Facebook Insights and audience reach. A few folks in the group had voiced concerns about Facebook’s latest round of updates that appeared to reduce the aforementioned reach of a Page’s posts and requested that we have a meeting where we could
(cross-posted from the W&M Creative Services Blog) So you’ve set up the framework for your page, placing it in the appropriate spot on your site, giving it a readable URL and meaningful title, and filling in the description metatag. Next we will take a look at what goes into the main content area on your
(Cross-posted from the W&M Creative Services Blog) We started with a quick overview of what Google says to concentrate on in your search rankings (do what’s best for your visitors) and how the W&M site search works. Now let’s move on to your actual web pages, starting with the things you create first when you
(Cross-posted from the W&M Creative Services Blog) There is no magic bullet for getting your site ranked highly in Google’s (or any other search engine’s) search results. However, there are a handful of best practices that can help you make your pages more relevant to users and thus more likely to become top-ranked results in
The answer is…it depends. Sorry if you were hoping for a more definitive answer but, like many technologies, it really depends on how you are planning on using it and why. Mashable named QR codes one of the 8 Big Trends That Shaped the Mobile Phone Industry in 2011, and being in on the latest trends
This post is cross-posted from the W&M’s Creative Services blog Our office has been playing around with a site called Storify over the past few weeks (http://storify.com/about) which helps you to tell a story by curating social media content. The idea behind Storify is that you search for a particular Twitter hashtag (like #wmgrad for this year’s