#heweb13 poster: Deciphering Facebook Insights

This year for the HighEdWeb conference I presented a poster, Deciphering Facebook Insights. I received lots of great questions from the attendees and have lots of ideas coming back to W&M both from the poster session, and the conference as a whole. This event is always a great time, with lots of amazing knowledge and educational [&hellip

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Hey good lookin’…introducing W&M’s new responsive design

Cross-posted from the W&M Creative Services Blog Back in April we mentioned that we were working on a new responsive design for the main W&M website (www.wm.edu), and after a few browser fights (thanks Internet Explorer), a dozen test devices and many hours coding and tweaking, we launched our new design on July 23, 2013. [&hellip

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Responsive Design Resources

(Cross-posted from the W&M Creative Services blog) As we’ve gone through the process of redesigning the W&M website to follow responsive paradigms we’ve amassed a list of resources we’ve found useful, ranging from general topic familiarity to issue-specific tools and tricks. Since there are many organizations out there starting to take a look (or are [&hellip

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Crowdsourcing a photo slideshow for #wmgrad

(Cross-posted from the W&M Creative Services Blog) In previous years our office had helped collect photos for the Commencement ceremony opening slideshow. With the doors opening at 9:30 am, this slideshow repeated for a couple of hours, followed by a video of the graduates making their traditional walk across campus as they prepared to enter [&hellip

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A proliferation of social media presentations

Over the last few months I’ve been asked by various offices and organizations on campus to give presentations on social media and how they can use it to market themselves to their many campus audiences. It’s been a fantastic opportunity to meet with many new folks on campus and “spread the word” about how social [&hellip

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More than just a social media directory

In my previous post I talked about W&M’s Social Stream(a combination of the latest posts from the College’s official social media channels and a social media directory for all College-related organizations) and how it has evolved since it’s creation two years ago. While writing the code for this, (and truly satisfying my organizing obsession by [&hellip

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The continuing evolution of W&M’s Social Stream

This month W&M Creative services launched a revamp of the Social Stream site. The site is a combination of a “what’s going on now” snapshot of all our official social media accounts’ activity (the “Official” section) and a social media directory for all of the College administrative and academic offices (“Official-ish“) and all the student [&hellip

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When is 100 > 10,000?

Last month I gave a presentation to William & Mary’s Social Media User’s Group on Facebook Insights and audience reach. A few folks in the group had voiced concerns about Facebook’s latest round of updates that appeared to reduce the aforementioned reach of a Page’s posts and requested that we have a meeting where we could [&hellip

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How to tip the odds in your favor in search results – Headings, images & content (part 3 of 3)

(cross-posted from the W&M Creative Services Blog) So you’ve set up the framework for your page, placing it in the appropriate spot on your site, giving it a readable URL and meaningful title, and filling in the description metatag. Next we will take a look at what goes into the main content area on your [&hellip

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How to tip the odds in your favor in search results – Titles, links & metatags (part 2 of 3)

(Cross-posted from the W&M Creative Services Blog) We started with a quick overview of what Google says to concentrate on in your search rankings (do what’s best for your visitors) and how the W&M site search works. Now let’s move on to your actual web pages, starting with the things you create first when you [&hellip

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